Hey it's Erin, your teacher 👋

I always hated the idea of working for someone else.

So I went $200,000 in debt to attend a top 10 US business school.

But they never taught me the two most important lessons for business owners.

As a result I played the game on HARD MODE for almost 12 years

I tried vending machines, ATM's, arcade games, then opened 3 hookah lounges, and a chain of float studios, I even launched an ebook.

The truth is MOST business owners work incredibly long days and weeks for very little profit.

Most businesses take 3-4 years to get profitable 

and take ALL of your time to stay that way...

 I chose BAD business models and paid the price.

At 31 I was burnt out and knew there had to be a better way.

I worshipped the book "The 4-Hour Work Week" and learned that choosing the right business model is 10- 100x more important than how hard you work. 

But I didn't want money for its' own sake.

I wanted the freedom to spend my time how I wanted on things like Health. Relationships. Happiness.

So I decided to clone a great business instead of inventing one.

I was in Chicago...

Below my hotel window, I saw a little store with a GIANT line.

“Must be the Grand Opening” I thought.

So I went about my day without another thought. That afternoon I looked out my window and the line was wrapped around the block. 

It got me curious, so the next day after work, I went over and stood in that very same line for an hour and a half.

I struck up a conversation with the manager and found out that they had a line every day for their little popcorn shop and were making over 4 million a year!

My ears perked up,

I asked him a million questions, then rushed home to do my own research.

That night I devoured EVERYTHING I Could Find ...What I found out about the Gourmet Popcorn Business blew me away.

Why?

1. They had shockingly successful businesses generating tons of revenue (Hell yea for revenue!).
2. The competition was fragmented and weak. With no national competitors, each area had a few mom and pop shops raking in the serious dough with just average popcorn.
3. They had incredible freedom-based lifestyles. I had talked with a few other “successful entrepreneurs” in other industries who were “successful” in terms of revenue…but their entire lives were spent working and they had no time for anything else (one even bragged that he missed his niece’s birth). What’s the fun in that?  They weren’t “rich” in the traditional sense but they got to do what they wanted every day and go where they please. That’s my definition of rich (Total time + location freedom).

I knew I HAD to get involved. 

What happened next was incredible...

I Found A Chain of Gourmet Popcorn Shops with  17 locations in 5 countries.

It was a business I had been a customer at for years called Kukuruza Gourmet Popcorn.

3 weeks later, I bought the whole $1,000,000+ business for 97% off the asking price.

It literally felt like waving a magic wand, and I was so excited.

We worked hard on that first shop and when we finally opened the doors….

Nobody came….

That’s right. Crickets.

I had absolutely no idea what I was doing (starting from complete scratch with no experience and no plan),

I struggled for months to figure out the problem.

I wanted to be a successful popcorn maker with lines around the block. What had I done wrong?

So, like a crazy person…I obsessed.

I got in my car and visited dozens of popcorn shops all across the country. 

I grilled owners to tap into their best tips, secrets, and methods.

Took the best of what I learned and implemented, tweaked, tested and put my own spin on it.

Sort of like a mad scientist (of Popcorn).

It worked.

I read through 10 years of past Kukuruza emails which revealed GAME CHANGING information.

The truth came gushing out like a firehose. 

• What Worked and What didnt
• The Best sellers
• The money losing moves
• The exact email scripts
• Most importantly, the owner lived in California full time and needed to sell this business FAST.

It worked.

4 weeks later we opened Cobb's Gourmet Popcorn and Sales Exploded. 

I couldn’t believe it. I was so freaking excited as people were paying to eat my delicious popcorn and giving glowing reviews.

Our busiest day was $12,541.

Word spread about our little shop as we perfected our recipes and sales techniques.

I finally started to see the big picture. I realized that getting more customers was all about:

• Making your popcorn and packaging Super High Quality (to command a premium price)
• Understanding the Science of Selling (to increase cart size)
• Establishing yourself as the perfect solution to someone’s problem.

It became so popular we had to open three more stores!

Let me save you 12 years and $200,000

#1 Choosing the right business model is 10-100x more important than how hard you work. 

In the first 30 days we changed Kukuruza's prices, simplified the menu and ran a sale that earned us 5x what we paid for the company!

This wouldn't have been possible if we had overpayed.

#2 You NEED to Learn to Negotiate

Almost everyone thinks they are a great negotiator, even though they have NO Formal Training. (99% of people actually suck at it)

Then they overpay by hundreds of thousands (sometimes millions) when buying a business.

Over the years, we've bought 3 more profitable businesses and saved hundreds of thousands using these simple techniques.

This is essential reading for any business buyer...

The guide I wish I had when I started... It took me 12 years and was shaped by more than 50 negotiations testing different techniques. I lay it all out, step-by-step, in 7 videos so you can learn it in about 2.5 hours.

I'll help you avoid the two biggest mistakes most people make by

• Finding a great business model  
• Buying it for an amazing price

Learning to negotiate is like waving a magic wand and getting exactly what you want.  

• What I realized is that being great at negotiating pays more per minute than any other skill on earth...   
• Almost everyone thinks they are a great negotiator, even though they have NO training.

• This is a HUGE Blind Spot, you can get ahead of 99% of them in literally a matter of hours!

Lesson 1:

The Reset:

Most people think they are great negotiators, but are actually making so many mistakes you can get ahead of 99% of them in a matter of hours!

• How to Get ahead of 99% of People.                                                                 (Getting this right can change everything.) 
•  5 Steps to Getting Exactly What You Want 
• The FBI's Innovative Negotiation Philosophy   

Lesson 2:

Finding The Right Target Business

So you don't waste years building a business that you can't escape from.

• The 7 Simple Business Models that (Almost) Never Fail
• Finding The Right Business to Buy (No More Feeling Overwhelmed)
• How to Write a Killer Cold Email that Actually Works 

Choosing the right business model is 10-100x more important than how hard you work. 

Lesson 3:

The FBI Fundamentals

What's the REAL Reason they're selling? The pressure from their partner, The pending divorce, the fact that they're almost bankrupt.

These secrets, if revealed, would change everything.

• I list the Exact 'Calibrated Questions' the FBI uses to get the other side to reveal secrets and negotiate against themselves
• Learn the techniques we use to discover closely guarded secrets that drastically lower the price.
• Use DEEP listening to gain a huge advantage in any negotiation (Even if you're a beginner).

Lesson 4:

How to Make "The Perfect Offer"

The Exact Offer System Used by the FBI to Negotiate Down Ransom Prices (so you don't leave money on the table)

• Let the other side move first. How to Use Empathetic No's to get the other party to counteroffer themselves. 
• How to price your initial offer to get exactly what you want
• Make incremental increases: Increase your offer by deliberate small amounts based on the FBI's field tested system.

Lesson 5:

Extreme Anchor + Max Leverage

This is where we really cook! All the big discounts come here as we...

• Shift the Paradigm 
• Pivot to Non-Monetary Terms
• Use Specific Numbers

All the previous steps build to this. If we do it right, this phase involves getting the other side to agree that your low price is fair, wanting to throw in extras and pushing to get the deal done right away.

Lesson 6:

Deadlines + Closing Framework

Closing is HARD.

Most deals fall apart at least 3 times. Usually in the final 10%.

• How to Use Deadlines Effectively to Get Everything What You Want
• Tips to Avoid All Nibbling, Re-trading and Classic Time Losing Traps
• The Best Technique to Simulate Loss So the other side urgently pushes to close the deal on your terms

This detailed section will help you to push your deal across the finish line and avoid expensive surprises.

BuyFa.st is The Step-By-Step Negotiation Playbook for Getting Exactly What You Want. 

How can I deliver 100x the amount of value you pay in the first 2 hours?

That's the challenge I set for myself.

But delivering $700 worth of value was too easy.

I want to save you hundreds of thousands on your business purchase (or anything you negotiate for that matter). 

It's So Damn Effective, I Bought a Million Dollar a Year Business for 97% OFF.

I lay it all out, step-by-step, in 7 videos so you can learn it in about 2.5 hours

That's right, a $7 course shaped by 12 years and over 50 negotiations. 

The average business buyer spends 4x-8x EBITDA (Earnings) But the truth is, many business owners secretly want to sell (and will let it go for MUCH less).

This protocol will give you everything you need to know about buying a simple business for an incredible price:

I'll help you with...

• Finding The Right Business to Buy (No More Feeling Overwhelmed)
• The 5-Step Process to Get Exactly What You Want 
• 7 Short Lessons
• Skip the Fluff

It's $7 now, but not forever

Remember: I didn't get lucky, I got OBSESSED.